Veg hater

Are some people hard-wired to hate veg?

admin Food industry news

About 50% of our emergency chilled food transportation is vegetables, so we were interested to learn that some people are genetically pre-disposed to hate them.

According to new research, inherit two copies of a particular gene means you taste the bitterness in certain vegetables much more strongly than other people. The same gene can also make beer, coffee and dark chocolate taste unpleasant (a quick check round the office confirmed that none of us suffer from this particular problem!)

In evolutionary terms, being sensitive to bitter tastes may be beneficial, as it protects us from eating things which could be poisonous. However, in modern life, it could explain why some people find it difficult to include enough vegetables in their diet.

Interested? Read the research here.